Variator App: Displaying Infinite Variants on Collection Pages to Boost Product Visibility and Sales

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The Variator app is a Shopify app that allows merchants to display infinite variants on their collection pages. This means that merchants can show all of the variants for a product on the same page, without having to create separate product pages for each variant.
You can show infinite shopify product variants on your store collection page to enhance your store visibility and show a variety of available variants to the customers. The variation shows all variants on the collection page and the user can easily choose from the available variants.

This can be a huge advantage for merchants who sell products with a large number of variants, such as clothing, furniture, and home decor. By displaying all of the variants for a product on the same page, merchants can make it easier for customers to find the exact variant they are looking for and add it to their cart without having to open a separate product page.

Benefits of Displaying Infinite Variants on Collection Pages

There are many benefits to displaying infinite variants on collection pages including:

  • Increased product visibility: When merchants display infinite variants on collection pages, their products are more likely to show up in search results. This is because each variant has its own unique URL, which means that each variant can be indexed by search engines.
  • Boosted sales: By making it easier for customers to find the exact variant they are looking for, merchants can boost their sales. When customers don’t have to open a separate product page to select the variant they want, they are more likely to add the product to their cart and checkout.
  • Improved customer experience: Displaying infinite variants on collection pages can improve the customer experience by making it easier for customers to shop for the products they want. Customers don’t have to waste time clicking on and off of product pages to find the variant they want.

How the Variator App Works

The Variator app is easy to use and install. Once the app is installed, merchants can simply select the collection pages where they want to display infinite variants. The app will then automatically display all of the variants for the products in those collections on the same page.

Merchants can also customize the way that variants are displayed on collection pages. For example, merchants can choose to display all variants, or they can choose to display selected variants. They can also enable or disable the Add to Cart button on variants, and they can customize the text and color of the “Add to cart” button.

How to Use the Variator App to Increase Product Visibility and Sales

Here are a few tips on how to use the Variator app to increase product visibility and sales:

  • Display infinite variants on all of your relevant collection pages. This will help to ensure that your products show up in search results for a variety of keywords.
  • Use descriptive titles and descriptions for your variants. This will help customers to understand the differences between each variant and to choose the right variant for their needs.
  • Use high-quality images for your variants. This will help customers to visualize the products and to make informed purchase decisions.
  • Enable the “Add to cart” button on variants so that customers can easily add variants to their cart without having to open a separate product page.
  • Customize the “Add to Cart” button to match the branding of your store. This will help to create a seamless customer experience.

 

Case Study


Before using the Variator app, the merchant was selling each variant of their products as a separate product on their website. This meant that customers had to click on each product page to select the variant they wanted. This was a time-consuming process, and it often led to customers abandoning their carts.

After installing the Variator app, the merchant was able to display all of the variants for a product on the same page. This made it much easier for customers to find the exact variant they wanted and to add it to their cart.

The merchant also used the Variator app to customize the “Add to cart” button on variants. They made the button larger and more prominent, and they also changed the color of the button to match the branding of their store.

These changes made it even easier for customers to add variants to their cart and checkout. As a result of these changes, the merchant was able to increase sales

 

Conclusion

The Variator app is a powerful tool that can help Shopify merchants increase product visibility, boost sales, and improve the customer experience. By displaying infinite variants on collection pages, merchants can make it easier for customers to find the exact products they are looking for and to add them to their cart.

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Additional tips

Here are some additional tips for using the Variator app to increase product visibility and sales:

  • Use the Variator app in conjunction with other SEO strategies. This will help to ensure that your products show up high in search results.
  • Run social media ads to promote your collection pages with infinite variants. This is a great way to reach a wider audience and to drive traffic to your store.
  • Offer discounts on variants to encourage customers to purchase them. This is a great way to boost sales and to clear out inventory.

By following these tips, you can use the Variator app to increase product visibility, boost sales, and improve the customer experience on your Shopify store.

 

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