One of the world’s largest travel review sites where travelers head before making any travel plans is Tripadvisor. Before making any travel decisions, travelers around the world make authentic insights and experiences. Before booking a hotel, more than 81% of travelers always read online reviews. Tripadvisor is a site that is used by travelers to read and write reviews for different types of tourism-related businesses such as bars, restaurants, hotels, tourist attractions, etc.
If you own a tourism-related business or a hotel then you need to add a Tripadvisor review on your business website. Since its inception in the year 2000, Tripadvisor reviews have been trusted by millions across the globe and this will also increase brand awareness of your business. For hotels and restaurants, Tripadvisor has proved to be the largest and most beneficial platform. Take this walk with us and learn some of its benefits for your business and how you can get more Tripadvisor reviews from your customers.
What Are Tripadvisor Reviews?
A kind of feedback that is provided by a customer based on their experience with a restaurant or hotel that they have used is referred to as Tripadvisor Reviews. In the reviews, the experiences of customers and observations about the service are explained. Every aspect of the service will be given a rating by the customers like cleanliness, staff, location, etc. of the hotel. For other travelers, reviews on Tripadvisor are actually informative and helpful who are looking for tours and travel plans.
This will indicate to your customers that your business is credible and trustworthy which will eventually get you more business. The Tripadvisor reviews can impact your search engine rankings along with providing valuable customer feedback. To determine website ranking, search engines like Google use online reviews in their results.
Points To Remember About Tripadvisor Reviews
a). To help travelers make informed decisions, Tripadvisor offers valuable feedback to travelers as the online review platform boasts an amazing 702 million reviews.
b). Tripadvisor has a humongous user base of 490 million monthly active users, making it the largest online travel advisor, a testament to its influence and popularity.
c). Tripadvisor generates $1.62 billion in global revenue, making it a huge influence on the travel industry.
d). Tripadvisor adds 7,000 new listings every hour, underscoring the dynamic and constantly evolving nature of the travel platform.
What Is The Importance Of Adding Tripadvisor Reviews On Your Website?
For travelers around the globe, Tripadvisor is one of the most trusted review platforms. Travelers trust the feedback of other travelers rather than trusting any promotional content of the business. Here are some of the amazing benefits mentioned below.
1. Make Your Business Online Available
When you have a listing on Tripadvisor, the most obvious benefit is that it informs travelers that your business exists in the digital marketplace. About your business, a listing will share plenty of details that includes phone numbers, address, operating hours, photos, and a menu. To add more useful information for customers, businesses can even claim their listings on the website.
2. Tripadvisor Reviews Reaches Everywhere
When deciding where to travel, customers increasingly rely on the online review websites of which hotel to stay, and where to eat. Your prospective customers are more interested in reading about the experiences of other travelers and consider user reviews to be more authentic about a business or destination. Through traditional forms of advertising, these types of customers are not easy to reach so to be available to them, Tripadvisor reviews are an outstanding opportunity.
3. Tripadvisor Reviews Provide A Chance To Engage With Customers
What travelers think about your business, the Tripadvisor reviews provide insights. When writing reviews, most of the customers are open and very candid which helps you in getting an understanding of where your business stands whether it is succeeding or falling. On Tripadvisor, you also have the chance to interact with customers. You can thank the customer who will provide a positive review of your business and ask them to come back to your business. You can apologize if the customers complain about your business and resolve their issues.
4. Tripadvisor Reviews Bring Increased Revenue
One of the most important aspects that Tripadvisor reviews fulfill is ensuring a consistently profitable revenue stream. The hospitality industry is getting more competitive day by day and is expected to grow more. To ensure the growth and sustainability in terms of revenue depends on several factors. For reaching out the travelers all around the world, Tripadvisor provides you with a big platform to leave a positive impression.
5. Tripadvisor Reviews Give Social Proof
There is no doubt that Tripadvisor reviews provide social proof to your business. Customers are more inclined to take action when they see a positive Tripadvisor review from other customers who have enjoyed your products or services. Whether it’s about purchasing a product, making a reservation, or booking a tour. Remember that your potential customers will always trust your current customers more as compared to what you have told them in your advertising about your products or services.
Ending Note
Tripadvisor offers many advantages because travelers trust this platform. If you run a hotel business, you can easily benefit from Tripadvisor reviews. In the digital marketplace, by opting to add a Tripadvisor review on your website you can establish brand reputation and credibility. We have jotted down some of the amazing benefits of adding Tripadvisor reviews on your business website, so what are you waiting for?